Facebook Commerce: Do Facebook Likes Matter? [Research]
|
| ||||||||
| Compare: | Web Design Calculator | Web Design Cost Guidelines |
Are you an E-Commerce Web Designer? Add a Free Listing
Ever wonder if anyone cares about those little Facebook Likes? Do they drive traffic? Why do people click Like? Do Facebookers appreciate social recommendations? 8thBridge wondered and conducted a survey to find out. Here’s what they found:
What: Interestingly, a customer who owns a product is more likely to “Like” a product than one that just thinks its cool, or who wants to buy it someday. The “Like” button is an easy way to evangelize a product without writing a product review. Further, it’s social – the recommendation is shared with friends, rather than strangers.
Why this is cool: I’ve always recommended asking customers for product reviews through triggered emails. Why not add a “Like this” call to action in the email? There’s a good chance your customer is a Facebooker, and you may get some positive action out of those who don’t want to put in the effort of a thorough product review.
What: More than 1 in 3 visitors would be more likely to buy a product that has a high number of Likes.
Why this is cool: Social proof is influential. This isn’t just about Facebook Likes, folks. It reinforces the importance of reviews, testimonials and other forms of social credit. They are a product-level value proposition. Work on building your social proof!
What: About 1/4 of Facebookers have shared product Likes with their friends.
Why this is cool: True product evangelists are never the majority, but they are a vocal minority. What if 80% of your customers were Facebookers, and 25% of them evangelized your products?
Further, 19% of poll respondents asked for product recommendations on Facebook and 16% of poll respondents said that they were driven to make a purchase based on a Facebook recommendation.
Not to mention, social sharing can help your SEO. Yay!
But on the flipside, social sharing widgets can slow down your page, which impacts ranking and can increase bounce rate. Booooo. What’s a girl to do?
The Web Performance Today blog suggests 2 things:
1. Defer widgets so they’re one of the last page objects to load.
This is a great optimization technique because the button is a piece of third-party code that can slow down a page, and it’s not crucial to how a page functions.2. Perform a cost-benefit analysis for each widget.
You need to make sure that the conversion gains (or whatever gains you’re anticipating) promised by the widget are not going to be killed by the performance losses it forces on you. Here’s a simple how-to for conducting this analysis. You should also check out Steve Souders’s P3PC project, which provides load times for a handful of common third-party tools.
Thank you to 8thBridge for sharing their data with us. You can check out the entire research report Social Commerce IQ: Retail free from 8thBridge.
Looking for help with ecommerce? Contact the Elastic Path consulting team at consulting@elasticpath.com to learn how our ecommerce strategy and conversion optimization services can improve your business results.
Source http://www.getelastic.com/?p=8838Mon, 12 Sep 2011 08:07:48 GMT
Tags: Social Media,
Scottsdale E-Commerce | Alphen aan den Rijn E-Commerce | Gilbert E-Commerce | Dhaka E-Commerce | Appleton E-Commerce | Dumyat E-Commerce | Auburn Hills E-Commerce | Cape Neddick E-Commerce | Bromley E-Commerce | Air Force Academy E-Commerce |
Social Media
Using Facebook Connect for Product Q and A
This week we’ve examined how online retailers can leverage Facebook Connect, and best practices for doing so. I’ve come across another interesting implementation of Facebook Connect. Using technology from TurnTo, ClubFurniture uses it as a me
7 Best Practices for Facebook Connect on Ecommerce Sites
Last post we looked at the many ways online retailers are plugging into Facebook Connect. Today we’ll look at seven important things to remember when using Facebook Connect on your site. 7 Recommendations for Facebook Connect 1. Location, location,
Facebook Connect for Ecommerce: Is It Right For Your Business?
If you’re one of Facebook’s 500 million users, you’ve likely encountered a Facebook Connect invitation in your travels through the Interweb. According to Facebook, 30% of its users actively engage with third party websites through Facebook Connect each mo
Need E-commerce Design? Check out our member profiles:
In Business as a full service website company since 1996. Our Easy-Update technology makes it very simple for our clients to update their own website. Call for a free review of your project today!
Scottsbluff, Nebraska US
ImageProz.com offers ecommerce solutions and website designs for any size company. We also offers SEO servcices.
Oviedo, Florida US
Located in Irvine, CA, over 100 clients across North America and Asia engage Forge Web to strengthen their marketing initiatives, identify and expand revenue sources, and increase conversion rates.
Irvine, California US
Strategic design, marketing and promotional solutions for this increasingly digital world. We specialize in website design & development, graphic design, social media, search engine optimization &more
Ann Arbor, Michigan US
We are a Panama City Beach Web Site Design company offering world-class web site design & promotion for small and large businesses. We also offer Search Engine Optimization & Social Media Management.
Panama City Beach, Florida US
Providing Website Design, Ecommerce Website Design (Online Stores), Graphic Design, Web Hosting, SEO (Search Engine Optimization), Web Development/Programming in Stockbridge, GA and everywhere else.
Stockbridge, Georgia US
Scam Strikes At Angry Mass Effect Fans [Updates]
Mass Effect 3 fans unhappy with the game s ending now have something else to be angry about 8211
The 11 Best Questions From You [MakeUseOf Answers]
Every Friday MakeUseOf Answers honors the Best Answer of the Week to reward the skill and time inves
Share Files Between Your Computer & Your Android Device With Dropbox
Dropbox is an ingenious file storing and sharing tool Not only can you upload files to your online
Hot Tech Deals – Gateway Intel Dual-Core P6200 2.13GHz 15.6in Laptop for $399.99+ more
Today 8217 s featured deal is the Gateway NV55C38u Intel Dual Core P6200 2 13GHz 15 6in Laptop with
Mactracker: For Everything You Need To Know About Apple Products
Mactracker a classic application for Mac users has recently made its appearance in the Mac Store
Miren – A Fantastic Free Browser For The Android Phone
When people ask me about an alternative browser for Android I usually point them in the direction o
The 11 Best Questions From You [MakeUseOf Answers]
Every Friday MakeUseOf Answers honors the Best Answer of the Week to reward the skill and time inves
Article Tags
E-commerce Design Articles
Web Apps & Internet (374)
News (291)
Web Apps (129)
Inspiration (128)
Music (119)
iPhone / iPad / iPod (116)
cool web apps (108)
Google Android (101)
Mobile Tips (100)
Announcements (99)
deals (88)
Games & Gaming Tips (84)
Tech Deals (82)
Opinion & Polls (76)
Cool Software Apps (76)
Social Media (66)
iOS (66)
Browser Tips & Tricks (66)
iPhone Apps (59)
Freebies (58)
geeky fun (58)
Photography (58)
iphone (55)
Google (53)
troubleshoot (53)
android (52)
Photoshop (52)
Graphics (51)
facebook (50)
How-To Articles (50)
Friends:
E-Commerce Website Pricing
Web Design Quote
Website Design
Graphic Designers
