Creating Urgency on the Shopping Cart Page
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If you caught last post, you’ll recall that I promised a follow up with tips for shopping cart pages. Well, I’m going to extend the cliffhanger a little bit – you’ll have to hang tight until Monday, because I wanted to share these examples of creating urgency in the cart (as recommended last post) that I came across while preparing my next post.
We know that a portion of you customers will abandon because they are simply not ready to purchase right away – perhaps they want to comparison shop, they need to discuss with a spouse, they are waiting for a paycheck or just a rainy day. The comparison shoppers and “rainy days” are the ones you want to win over with urgency.
CompUSA shows a large callout with “You saved $119.00 today. Check out now before these deals expire!”
It also includes what could be a subliminal message. Did you catch it? “Order today. Ships today.” (This would be an interesting test!)
Overstock highlights sellout risk:
This makes the shopper think about how much they really want the item, as it may not be available tomorrow.
Any other ideas of how to create a sense of urgency in the cart?
Looking for help with A/B and multivariate testing? Contact the Elastic Path consulting team at consulting@elasticpath.com to learn how our conversion optimization services can improve your business results.
Source http://www.getelastic.com/?p=11160Fri, 29 Apr 2011 08:24:14 GMT
Tags: Checkout, Site Testing,
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