8 Quick ‘n’ Dirty Tools to Beat Site Abandonment This Holiday
|
| ||||||||
| Compare: | Web Design Calculator | Web Design Cost Guidelines |
Are you an E-Commerce Web Designer? Add a Free Listing
Looking for ways to plug a leaky conversion funnel without blowing your budget? Here are 8 low cost, free, and free trial tools to help you drive down site abandonment as holiday spending kicks off in earnest:
1. Crazy Egg
Crazy Egg offers up simple usability tools that let you visually understand website user behavior. Their heat map tool provides a picture of where people clicked on your site. This lets you see what’s hot and what’s not, so you can make changes that increase conversions. Their scroll map tool shows how far down the page people are scrolling and helps determine where visitors abandon a page. Crazy Egg starts at $9/month and is dead easy to set up.
2. ClickTale
Web analytics tools like Google Analytics are invaluable, but sometimes the data they provide leaves you guessing at what visitors find confusing. ClickTale lets you watch recordings of your visitors’ browsing sessions to discover how they use your site. You can see everything visitors do, every mouse move, hover, click, and scroll. Find videos of visitors who experienced errors, abandoned your shopping cart, or could not find what they were looking for. ClickTale is very powerful with a limited free plan so no excuse not to try it out.
3. Google Talk ChatBack
Want to communicate more with your visitors? Google Talk Chatback lets you add free chat support to your website or blog in a matter of minutes. Place a badge like the one here on your website to encourage visitors to start chatting. If customer service reps man your live chat, read through the transcripts regularly to uncover insights.
Chatback uses web-based Google Talk so your visitors don’t need to download anything. To get started, click on the Chatback start page, copy the provided HTML and paste on your website. All done!
4. 4Q
While I’m not super keen on interrupting visitors mid-flow, 4Q is an easy-to-setup exit survey tool that collects feedback from site visitors and measures customer satisfaction and task completion. You can then use the visitor feedback to take action to improve your online experience. Developed alongside Avinash Kaushik, 4Q asks website visitors what Avinash calls the “most important survey questions”:
-
1. Based on today’s visit, how would you rate your site experience overall?
2. Which of the following best describes the primary purpose of your visit?
3. Were you able to complete the purpose of your visit today?
4a. (If yes) What do you value most about the [sitename] website?
4b. (If no) Please tell us why you were not able to fully complete the purpose of your visit today?
With a free trial that very cleverly doesn’t ask for a credit card to begin, 4Q is definitely worth trying.
5. Kampyle
Kampyle is a simple website feedback tool that lets you get inside the minds of your target audience, and use what you learn to optimize your conversion funnels, merchandising and marketing programs. Deploy Kampyle feedback forms to learn where the pain points are for your visitors – those who weren’t crazy about your offer, had trouble with your checkout, or wanted the product in a different color. Kampyle also integrates with Google Analytics, Omniture and comScore, letting you understand the reasons that drive visitor behavior. Like 4Q, Kampyle has a 15-day free trial that doesn’t require a credit card.
6. Ethnio
Ethnio provides a way to recruit participants for user research live from your website. First, you create a screener that site visitors can activate and fill out. By monitoring the results in the Ethnio dashboard, you then decide which visitors you’d like to invite to participate in usability testing. Once the visitor has handed over their details, you can incentivize them to participate in an interview via remote usability testing tools like Usabilla or Usertesting.com (more on these two below), by phone (with screensharing tools such as GoToMeeting and screen recording software like Camtasia), or in person.
Take a tour or try it for free.
7. Usabilla
Usabilla is an un-moderated remote usability tool that lets you conduct micro usability tests. Upload images, create tasks, and then have participants complete the tasks or answer questions. Usabilla tracks where users click and gathers qualitative data too (“please click on the part of the web page you like best”). While Usabilla provides a fast and easy way to collect feedback on design ideas in the early stages, as with other unmoderated usability testing tools, it does not enable the researcher to ask follow-up questions while the user is conducting the test. Use it with tools like Ethnio to improve relevance to your site.
8. UserTesting.com
While moderated usability studies definitely give you much richer information, Usertesting.com is a fast, cheap way to get videos of people using your site. For $39, Usertesting.com recruits a tester from their pre-screened user panel that meets your basic requirements (age, gender, web expertise etc.) and delivers a video of the tester talking about their interaction with your site as they browse it. A written summary explaining what they liked or didn’t like is included too. If you prefer you can use your own testers recruited through Ethnio or other methods instead of their panelists. Tests complete in about an hour.
And there you have it. With any one of these 8 cheap and cheerful tools to reduce site abandonment, no excuse not to make some site tweaks before the holiday rush. Happy optimizing!
Looking for help with ecommerce site optimization? Contact the Elastic Path consulting team at consulting@elasticpath.com to learn how our conversion optimization services can improve your business results.
Thu, 27 Oct 2011 08:03:11 GMT
Tags: Conversion Optimization,
Newberry E-Commerce | Linthicum E-Commerce | Louisville E-Commerce | Templeton E-Commerce | Kenosha E-Commerce | Grand Forks E-Commerce | Beaumont E-Commerce | Findlay E-Commerce | Herkimer E-Commerce | Santa Clarita E-Commerce |
Conversion Optimization
Optimizing PPC Landing Pages: Maintaining Scent
Last post we looked at the virtues of testing paid search landing pages. Today and Friday we’ll examine the fundamental elements of your landing page that you must nail down before you tinker with variables like button color, font size, offer and wh
PPC Landing Pages: The Importance of Value Propositions
Last post we discussed the importance of maintaining “scent” between a searcher’s keyword, your paid search ad text and your landing page. Today we’ll be looking at a critical component of your landing page – your unique valu
Enterprise Conversion Testing: 10 Secrets of Symantec’s Success
With many business units, web domains, and campaigns, large companies face far more challenges performing conversion testing than smaller companies. I recently sat down with James Niehaus, Director of Optimization and Web Analytics at Symantec to talk sho
Need E-commerce Design? Check out our member profiles:
Helping businesses build a professional and memorable presence for over 25 years. Custom web/print design, illustration, photo manipulation services - high quality production by experienced artist.
Brighton, Colorado US
Fraziers Web Design is committed to working with businesses, organizations and individuals on their journey in the often-intimidating world of Information Technology and Web Developing.
Bluff City, Tennessee US
Get a website for $400.00. See our facebook page for more details. http://www.facebook.com/Computer.Wonders
Dunmore, Pennsylvania US
SEO, E-Commerce, Website, CSS, CSS3, HTML, HTML5, javascript, js, php, zencart, zen-cart, ssl, encryption, networking jkoury.com
Oceanside-Escondido, California US
3P Interactive is an award-winning digital marketing agency that helps companies and individuals reach their target audiences through the use of digital marketing and online creative services.
Atlanta, Georgia US
Providing Website Design, Ecommerce Website Design (Online Stores), Graphic Design, Web Hosting, SEO (Search Engine Optimization), Web Development/Programming, in Nashville, TN and everywhere else.
Nashville, Tennessee US
High Time Design provides affordable web design and copy writing to small business and the artistic community. Full service packages designed to suit your business requirements.
Lorain, Ohio US
Strategic design, marketing and promotional solutions for this increasingly digital world. We specialize in website design & development, graphic design, social media, search engine optimization &more
Ann Arbor, Michigan US
How To Partition An External Hard Drive For PC Usage [Mac]
As you may know Mac formatting and PC formatting for external hard drives are totally different Gr
Hot Tech Deals – Linksys E3000 802.11n Wireless Simultaneous Dual-Band Gigabit Router (REFURB) $64.99 & More
Newegg has the Linksys E3000 802 11n Wireless Simultaneous Dual Band Gigabit Router REFURB 64 99
3 Quick & Easy Ways To Hide A Folder In Windows 7
Privacy is hard to come by these days Whether you are sharing a computer or are generally suspiciou
19 Creative Computer Animations
In this post I will share with you 19 creative computer animations to inspire you To save on load
Cool Websites and Tools [November 27th 2011]
Check out some of the latest MakeUseOf discoveries Most of the listed websites are FREE or come wit
3 Easy Ways To Improve The Windows 7 Explorer
Windows Explorer is the file manager application that handles the Windows desktop and taskbar and le
60 Simple Unique and Yet Effective Logos For Inspiration
The Word Logo is commonly used by commercial enterprises organizations and even individuals to aid
Article Tags
E-commerce Design Articles
Web Apps & Internet (369)
News (290)
Web Apps (129)
Inspiration (128)
Music (119)
iPhone / iPad / iPod (114)
cool web apps (108)
Mobile Tips (100)
Google Android (100)
Announcements (99)
deals (88)
Games & Gaming Tips (84)
Tech Deals (82)
Opinion & Polls (76)
Cool Software Apps (76)
Browser Tips & Tricks (66)
iOS (66)
Social Media (65)
iPhone Apps (59)
Photography (58)
Freebies (58)
geeky fun (58)
iphone (55)
Google (53)
troubleshoot (53)
android (52)
Photoshop (52)
Graphics (51)
facebook (50)
How-To Articles (50)
Friends:
E-Commerce Website Pricing
Web Design Quote
Website Design
Graphic Designers
